Branding, Inc. - the agency led by industry influencer Suzie Domnick.

We believe that brands should connect, engage, and evolve with their consumers. We build brands in imaginative, strategic and innovative ways.

  • “Branding is about digging into why consumers are attracted to your brand...why do they emotionally connect with the brand and how do you strengthen that bond.”
    Suzie Domnick
  • "You feel great creative. If it doesn’t give you goosies, make you jump up and down or run around the office saying 'yeah baby,' don’t do it...go back to the drawing board."
    Suzie Domnick
  • "Branding, creative and marketing are in a co-dependent relationship if I ever saw one. Don’t pull them apart, let them coexist and thrive."
    Suzie Domnick

We BUILD INSPIRED BRANDS.

Having worked in entertainment on some of the largest brands of all time (Harry Potter, Batman, Supergirl, Star Trek), as well as a global fashion brand (Cabbages & Roses) and numerous designer brands (Kathy Davis, Annette Tatum), we bring a breadth of knowledge to the process that enables us to deliver tangible results.

HarryPotter_brandinginc

Warner Bros.

Harry Potter

What a ride!  I joined Warner Bros. Consumer Products as the Vice President of Global Marketing, Theatrical and DC properties, and within a few weeks, a book was placed on my desk entitled, …

BubbaGumpShrimpCompany_SuzieDomnick

Paramount Pictures

As a young marketer, I began an amazing adventure with the consumer products division at Paramount Pictures that lasted almost eleven years.  As the Vice President of Global Merchandising I was responsible for the creative …

KathyDavis_brandinginc

Kathy Davis

Kathy Davis came to us because her brand was at a crossroads.  Her signature artwork evoked a lot of emotion, and as a leading greeting card designer with a vibrant licensing program, she wanted her brand to …

RedHatSociety_brandinginc

Red Hat Society

The Red Hat Society (RHS) is an amazing organization that empowers and brings together women in friendship. We consulted with them on the overall strategy for the organization and also worked with RHS to re-brand …

ExtremePizza_brandinginc

Extreme Pizza

Extreme Pizza wanted an updated look for their brand that was more in keeping with the attitude of the brand – edgy, adventurous and gritty – Pizza + Extreme Sports.  We were asked by one …

Brands & Clients

Whatever Your Project Needs, We Got it Covered.

  • “Branding is about digging into why consumers are attracted to your brand...why do they emotionally connect with the brand and how do you strengthen that bond.”
    Suzie Domnick
  • "You feel great creative. If it doesn’t give you goosies, make you jump up and down or run around the office saying 'yeah baby,' don’t do it...go back to the drawing board."
    Suzie Domnick
  • "Branding, creative and marketing are in a co-dependent relationship if I ever saw one. Don’t pull them apart, let them coexist and thrive."
    Suzie Domnick

We have an incredible team of talented peeps.

SuzieDomnick_14

Suzie Domnick

Suzie has spent her career dedicated to the craft of building consumer-centric brands and businesses. She founded branding, inc. after 15 years of executive experience at top consumer products companies.  Positions Suzie has held include the Vice President of worldwide marketing for theatrical and DC Comics properties at Warner Bros. Consumer Products, and Vice President, Worldwide Merchandising at Paramount Pictures.

Highlights from her illustrious career include the strategic development and visual styling for Harry Potter, developing Supergirl as a lifestyle brand for tweens as well as guiding the creation of the Bubba Gump Shrimp Company restaurants, Star Trek Experience and the Star Trek World Tour.

Throughout her career, Suzie has innovated and created entrepreneurial opportunities within the licensing, branding and marketing world.  Surveying the industry, she saw the need for an agency driven by brand-centric thinking and strategic brand development.  An agency that would build, nurture and evolve brands for long-term success, that would use expert marketing and strategy to best position brands in the market, that would genuinely create value for all business partners.  An agency that would provide expert results-oriented consulting services for brand owners.

 

The team

 

Branding, inc works with a dedicated group of talented individuals that bring knowledge, expertise and passion to every project.  We assemble an “A Team” for each new adventure to ensure we stay nimble and focused on the needs of our clients and their ever evolving brands, companies and intellectual properties.

 

 

  • “Branding is about digging into why consumers are attracted to your brand...why do they emotionally connect with the brand and how do you strengthen that bond.”
    Suzie Domnick
  • "You feel great creative. If it doesn’t give you goosies, make you jump up and down or run around the office saying 'yeah baby,' don’t do it...go back to the drawing board."
    Suzie Domnick
  • "Branding, creative and marketing are in a co-dependent relationship if I ever saw one. Don’t pull them apart, let them coexist and thrive."
    Suzie Domnick

WE HAVE A FEW THOUGHTS ON THE WORLD AT LARGE...

Our brog (branding blog) is our outlet to share our two cents about our work, our clients, and the world of branding, marketing and business development.

SuzieDomnick

Newness!

Posted in - branding & branding inc.
on July 3rd, 2014

I began my journey as an entrepreneur a decade ago!  Leaving a global entertainment studio to chase my dream was a big decision but I knew I wanted to make my mark on the world. …

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NIKE-SB

NIKE SB App

Posted in - branding
on June 12th, 2014

PROGRESS. CONNECT. RESPECT.

Love this tag line for Nike’s new skateboarding App. It “speaks” to a brand mantra we use daily – “Evolve to Connect and gain Respect” – static brands just don’t survive in today’s fast …

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AudiA3#PaidMyDues

#Paidmydues

Posted in - branding & Innovation
on May 17th, 2014

I’m always looking for new, innovative ideas…and I love the concept of #paidmydues to promote the Audi A3.  Who doesn’t want a spotlight for a moment to say how they have paid their dues?  There …

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