Insightful guidelines in this article about brand gamification, most notably “successful gamification initiatives should be designed and launched incrementally and iteratively,” which speaks to the long-term strategy and value to the brand vs. a quick …Read more →
WE HAVE A FEW THOUGHTS ON THE WORLD AT LARGE...
Our brog (branding blog) is our outlet to share our two cents about our work, our clients, and the world of branding, marketing and business development.
Rivals Amazon.com Inc. and Best Buy Co. are joining forces to sell television sets powered by Amazon’s Fire TV operating system.
“What we’re doing is so deeply integrated,” Mr. Bezos said, acknowledging the fact that his …Read more →
“More importantly, though, Georgiadis, a Google veteran, was an asset because she had deep experience in the technology sector, something rather valuable to Mattel at a moment when it needs to figure out how to …Read more →