Posts in the Category: branding


By Posted in - branding on June 12th, 2014 0 Comments


Love this tag line for Nike’s new skateboarding App. It “speaks” to a brand mantra we use daily – “Evolve to Connect and gain Respect” – static brands just don’t survive in today’s fast …

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By Posted in - branding & Innovation on May 17th, 2014 0 Comments

I’m always looking for new, innovative ideas…and I love the concept of #paidmydues to promote the Audi A3.  Who doesn’t want a spotlight for a moment to say how they have paid their dues?  There …

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Domino Magazine Revisited

By Posted in - branding on February 9th, 2012 1 Comments

Condé Nast Announce a Special Issue of Domino Magazine


The unexpected demise of Domino magazine is something that I still ponder and hear people talking about, 2 year later! I even still have all my copies …

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JCP Reborn by Ron Johnson

By Posted in - branding on January 30th, 2012 0 Comments

Can the Legendary Ron Johnson transform JC Penny?

I’m transfixed by Ron Johnson’s efforts to transform the dated image of JC Penny.  Heralded as a retail genius I think he has a bit of a rough …

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Paula Deen

By Posted in - branding on January 23rd, 2012 2 Comments

Has Paula Deen Tarnished her Brand?

Last week Paula Deen, famous Southern Cooking expert for the Food Network, announced that she has Type 2 Diabetes, and that she has had it for almost three …

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The Shops at Target

By Posted in - branding & Marketing on January 19th, 2012 1 Comments

Target’s New In-house Co-Branding

I’m a big fan of Target’s branding efforts and their passion for showcasing brands that they believe will appeal to their consumers.   Enter stage left – The Shops at Target (Read More →