Posts in the Category: branding

Hostess – Will they Survive?

By Posted in - branding on January 16th, 2012 0 Comments

Iconic Brands – Can a true Americana brand make a Comeback

Some brands could be considered a national treasure, or a memorable American classic…and Hostess falls into the latter.  The news last week that the 87 …

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Customer Service version 2012

By Posted in - branding on December 28th, 2011 0 Comments

What would you do to keep a customer?

I’ve always been an advocate of the Nordstrom policy, the customer is always right.  Building customer loyalty is a challenge in today’s ultra competitive marketplace and I witnessed …

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By Posted in - branding on August 6th, 2009 0 Comments

branding is the art and science of making a product more valuable in the eyes of the customer, that value may occur due to product loyalty or willingness to pay more for a similar product.

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