DOVE ENCOURAGES WOMEN TO PASS THEIR POSITIVE BEAUTY LEGACY DOWN TO THE NEXT GENERATION
I was moved by this campaign, and as a Mother, also made acutely aware of my own behavior with my children. I thoroughly embrace lifestyle advertising, and I believe in the “GOOD” that Dove has done over the last few years with their campaigns. The spots definitely create a feel good about DOVE moment. I wish I knew how these campaigns affect sales! I do hope they are building brand advocates around the world for DOVE because, as a brand builder, this POV is much more meaningful and relevant…especially to a female demographic.