DOVE

By Posted in - branding on October 2nd, 2014 0 Comments

DOVE LEGACY

DOVE ENCOURAGES WOMEN TO PASS THEIR POSITIVE BEAUTY LEGACY DOWN TO THE NEXT GENERATION

I was moved by this campaign, and as a Mother, also made acutely aware of my own behavior with my children.  I thoroughly embrace lifestyle advertising, and I believe in the “GOOD” that Dove has done over the last few years with their campaigns.  The spots definitely create a feel good about DOVE moment.  I wish I knew how these campaigns affect sales!   I do hope they are building brand advocates around the world for DOVE because, as a brand builder, this POV is much more meaningful and relevant…especially to a female demographic.

Dove_Legacy