The Guide to Brand Gamification
Insightful guidelines in this article about brand gamification, most notably “successful gamification initiatives should be designed and launched incrementally and iteratively,” which speaks to the long-term strategy and value to the brand vs. a quick marketing hit.
“As technology, market conditions and consumer behavior evolve, the line between games and marketing campaigns will continue to blur. And in this digital-first world, being empathetic to the needs of the customers will be crucial to marketing success. Remember, consumers don’t want to be sold to, but rather crave an experience with brands that’s fun and engaging – the real reasons why people play games in the first place.”
Read the full VentureBeat article