Emotional Leadership

By Posted in - branding on December 18th, 2013 0 Comments

This Forbes Article is on point…and all that I have worked for and shared in my work about Emotional Branding.  All the same concepts applied to Leaders…totally fascinating article.  “This ability to reach people in a way that transcends the intellectual and rational is the mark of a great leader.” 

This Wheel of Emotions by Robert Plutchik is great too…shows how emotions deepen for the good or the bad…super visual to better understand the importance of connecting the right emotions to a brand, or leader.