NIKE SB App

By Posted in - branding on June 12th, 2014 0 Comments

PROGRESS. CONNECT. RESPECT.

Love this tag line for Nike’s new skateboarding App. It “speaks” to a brand mantra we use daily – “Evolve to Connect and gain Respect” – static brands just don’t survive in today’s fast paced market.  Nike’s an amazing marketer and  their understanding that in today’s market you have to be relevant to your target market is demonstrated in this new Nike SB App that offers skateboarders immersive tools to learn the hardest tricks, monitor their progress and share videos, take part in challenges, interact with friends and pros, and ultimately build YOUR skate community.  Great commercial to promote the APP  here (LINK).  Good Marketing!