Snapchat Discover, launched last week, intrigues us! A place within Snapchat to read the latest news along with other content from the 12 chosen media partners: CNN, Daily Mail, Food Network, Vice, Yahoo News, People, National Geographic, ESPN, Cosmopolitan, Comedy Central and Warner Music.
The Snapchat app has 100 million monthly active users creating 400 million Snapchat snaps and viewing a billion Snapchat stories per day. An incredible audience of predominantly Millennials to tap into!
It is a great move by Snapchat to monetize their valuable audience while providing a service to its app users…as they say a win win.
The twist is the curation of the news that will be shared and updated every 24 hours on Snapchat. “Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising” ~ Snapchat.
This will be interesting to watch as more media partners will want to join in on the game! Watch the Snapchat Discover launch video below to learn more.