The Instagram Affect
My 12 year old daughter is an avid Instagramer and now has her Dad, Little Sister and Myself sharing our world with family and friends through pictures. She was originally obsessed with the filters but has since moved on to the #NOFILTER movement. I found this ARTICLE in AdWeek very relevant to the work we do with our clients. Achieving the perfect imperfect look can make a brand more relevant and relatable to consumers. Good read.