Twitter Integration and Innovation

By Posted in - Uncategorized on May 7th, 2015 0 Comments

Hiut Denim Co. a jean company on the west coast of Wales worked with Knit to develop an innovative twitter campaign to engage their creative consumers.

“When the music is loud and the coffee is strong” a handful of Grand Masters can make 100 pairs of jeans a week in their factory.”

Hiut fans anywhere in the world can request a track with a simple tweet including; “#hiutmuisc”, the artist name, track title, and ensuring location is turned on. This will be instantly detected and added to the playlist at Huit Denim Co.

We love this campaign because it shows an intuitive understanding of Hiut’s core conusmer, the creative community.  Watch the video below to learn more about this super campaign.

 

And read the full article about the campaign HERE.